Client
Stack
Industry
Insurtech
Country
Denmark
Turning Frankly’s new identity into a digital insurance experience built to scale
Frankly’s newly created identity included a custom typeface and a complete suite of illustrations, each individually designed by a French artist. We brought this distinctive visual world to life through playful interactions, subtle animations, and a flexible Webflow system that makes insurance feel clear, modern, and human.
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The Challenge
Turning a new direction into a complete digital
experience
Frankly had a new identity and a clear ambition: make
insurance feel simpler, more relevant, and more human.
The next challenge was turning that direction into a website that could explain an unfamiliar insurance model, establish trust, and support the company as it introduced new products and content.
The next challenge was turning that direction into a website that could explain an unfamiliar insurance model, establish trust, and support the company as it introduced new products and content.
Insurance needed to feel easier.
Customers had to understand the product without
navigating dense, traditional insurance language.
The website needed to build trust.
Frankly needed a credible digital presence for a product
people depend on when something goes wrong.
The experience needed to feel distinctly Frankly.
Subtle animations and playful interactions had to bring
the new identity to life, while keeping the website clear, credible, and easy to use.
The team needed room to grow.
New products, articles, partnerships, and campaigns
could not require a new development project every time.
Everything had to work bilingually.
Danish and English content needed to remain consistent
and easy to manage.
Our Solution
A website that makes modern insurance feel clear and
credible
Frankly now has a digital experience that reflects its
fresh approach to insurance while giving customers the clarity they need from a trusted
provider.
The new website gives the team a scalable foundation to:
✅ Explain its insurance model clearly
✅ Build trust with prospective customers
✅ Support Danish and English audiences
✅ Launch pages using reusable components
✅ Publish content without developer support
✅ Expand alongside new products and partnerships
The Result
The result is more than a polished website. It is a flexible digital system Frankly can
continue building on as the company grows.
I’ve worked with Basenine on multiple projects now, and it’s rare to find someone this reliable. The team bridges design and Webflow flawlessly, catches the small details before you do, and makes the entire process faster, smoother, and simply better.
Mickey Switzer
CXO - Frankly Insurance
